What is retargeting?

Retargeting is an online marketing technique in which users are deliberately addressed again after they have visited a website but have not taken any action. With the help of cookies or pixels, relevant ads are displayed on other websites or platforms – tailored individually to interests or behaviour. Retargeting increases conversion chances, strengthens brand presence and accompanies users through the decision-making process. It is particularly effective in combination with data-based segmentation and dynamic ads.