What is package design?
Packaging design refers to the creative development of product packaging. It combines functionality with brand communication – through shape, colour, material and typography. The aim is to attract attention, create recognition and convey information clearly. At the same time, the design protects the product and influences purchasing decisions at the point of sale.
Synonyms
pack design, product packaging, brand packaging, packaging styling, branding packaging, packaging layout, product design casing, POS design, pack aesthetics, casing development