What is neuromarketing?
Neuromarketing is an interdisciplinary approach that uses insights from neuroscience and psychology to make marketing measures more effective. It examines emotions, unconscious stimuli and decision-making processes – for example using eye tracking, EEG or behavioural tests. The aim is to design messages, design and communication so that they have a stronger effect on the brain and positively influence purchasing decisions.
Synonyms
Neuro-based marketing, emotion marketing, brain marketing, brain research in marketing, psychological branding, purchasing behaviour analysis, neuropsychological market research, stimulus design, emotional brand steering, researching brand impact