What is a minimum viable product?

A minimum viable product (MVP) is the minimal functional version of a product, created with as little effort as possible – in order to obtain feedback quickly and test real-world use. The aim is to validate assumptions, minimise risks and save development costs. MVPs are frequently used in agile product development and enable iterative learning. They are suitable for digital services as well as for new brand offerings.

Synonyms

MVP, minimal product version, test product, prototype with core function, initial version, lean product, test product variant, core feature product, rapid market test product, agile first version

Related entry

Design Sprint