What is long copy?

Long copy is a longer, often detailed advertising or information text that informs, persuades and explains comprehensively. In contrast to short copy, it offers room for storytelling, arguments and benefit-led reasoning – particularly for complex topics or products that need explaining. Long copy is found in brochures, landing pages or advertorials and targets readers with a deeper need for information. The tone can be informative, emotional or sales-driven – depending on the objective.