What is joint branding?

Joint branding refers to the collaboration of two or more brands that jointly present a product, an event or a campaign. The aim is to increase reach, bundle target groups and benefit from the partner's image. Joint branding requires coordinated communication, consistent design and clear brand management. Examples are co-branded products or cross-media collaborations. Joint branding is particularly effective when the brand values fit together and a shared benefit arises for both sides.