What is a jingle?

A jingle is a short, concise sequence of notes or melody used in advertising, radio or brand communication. The aim is to make a brand recognisable by sound and to evoke emotions. Jingles often consist of just a few seconds of music or singing and become anchored in the memory through repetition. They frequently accompany logos, spots or campaigns and are part of acoustic brand management. A successful jingle conveys the identity and message of a brand quickly and unambiguously through sound.