What is digital product design?

Digital product design describes the process of conceiving, designing and developing digital products such as apps, websites or software. Attention is paid to both the user interface (UI) and the user experience (UX) in order to create a product that is functional, intuitive and aesthetically appealing. Digital product design includes research, prototyping, user testing and iteration of the design to ensure that the end product meets users' needs and exceeds their expectations.