What is colour theory?
Colour theory deals with the physical, psychological and creative properties of colours. It explains how colours work, harmonise with one another or create contrasts. In design, colour theory plays a central role – for example when developing colour palettes, brand identities or UI elements. Colour wheels, complementary colours and colour symbolism help with targeted colour selection. Colour theory thus forms the basis for strategic and aesthetic colour design.
Synonyms
Colour science, colour psychology, colour systematics, colour doctrine, colour effect, colour analysis, colour harmony, colour spaces, colour understanding, colour design theory