What is a call to action (CTA)?

A call to action (CTA) is an element in a design that prompts the user to take a specific action, such as "Buy now", "Learn more" or "Sign up". The CTA is an important component of every website or advertisement, as it aims to motivate users to interact and ultimately to increase the conversion rate.

A successful CTA is characterised by clear, motivating language, eye-catching colours and a clearly visible placement. The design and positioning of a CTA can contribute significantly to encouraging the desired response from the user.

Example: when we design a landing page for your campaign, we make sure that the CTA is clearly visible and persuasively worded. A button labelled "Try for free" in a high-contrast colour, for example, will encourage more users to click than an inconspicuous link.