What is augmented reality?
Augmented reality (AR) describes the enhancement of the real environment with digital elements – such as text, images or 3D objects. These are overlaid in real time via smartphone, tablet or AR glasses. AR is used in marketing, product presentations or interactive user experiences. It creates emotional, immersive brand experiences and connects analogue and digital communication in an innovative way.
Synonyms
Enhanced reality, AR technology, digital reality layer, interactive enhancement, real-time visual augmentation, mixed reality approach, reality overlay, AR experience, augmented environment, digital staging