What is animation design?

Animation design refers to the creative design of moving images in order to tell a story or convey information. Through the skilful use of graphics and motion effects, visual elements come to life, creating an engaging and informative user experience. Particularly when conveying complex content, it is worth relying on animated design in the form of short animated films or interactive infographics. As computers and graphics cards become ever cheaper, more and more work today is done with 3D software to realise particularly exciting and attention-grabbing animation concepts.