What is the Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz)?

The Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz, or BFSG for short) obliges companies in Germany to offer certain digital products and services in an accessible form from June 2025. It is based on the European Accessibility Act, which is intended to ensure digital participation for all people – including people with disabilities. For companies, this means that websites, mobile applications, terminals, e-commerce offerings and digital user interfaces will in future have to meet clear technical requirements.

As an agency, we advise you comprehensively on implementing the Accessibility Strengthening Act. Our services range from an initial check-up for compliant design, through tests with assistive technologies, to the strategic integration of accessible solutions into your brand communication. We do not see the Accessibility Strengthening Act as bureaucratic effort, but as an opportunity for your brand: those who think accessibly now not only strengthen their brand but also improve the user experience and open up new target audiences, which ultimately contributes to the success of your company.